Product visualization is a process almost everyone can have access to. Before the bloom of modern computing, you either needed to have a very vivid imagination in order to see what you should be (in your mind) or at the very least pay someone to construct a physical model.
Nowadays however, because of CGI animation, product visualization has become extremely easy and accessible for anyone who wants their product represented in a 3d space. Because CGI animation is widespread, companies and individuals employ animation specialists which can allow their product to get a new life digitally without it even being created.
This not only allows you to see the product in detail but also allows you to have great control over the product’s features, pros and cons. IT is also a great way of showing customers what they’re getting themselves into, the important aspects of any product and more.
Usually, getting a CGI animation of a product is much cheaper than actually creating a prototype (for viewing purposes only) because it’s cheaper, repeatable and much more interactive inside and out. This animating process is employed by almost every major manufacturer and it allows them to accept and reject products based on the animation alone, certain times.